Unlike print ads, broadcast commercials do not use a format or layout.
Answer the following statement true (T) or false (F)
False
Similar to print advertising, the format for a broadcast ad serves as a template for arranging message elements into a pattern. Once the art director and copywriter establish the big idea, they must determine the commercial's format.
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Which one of the following items does not accurately describe stockholders' equity?
a. Stockholders' equity is created when a company issues stock to an investor. b. Total stockholders' equity should be equal to Assets in an publicly held entity. c. Stockholders' equity represents amounts contributed by the owners to the company. d. As owners of shares in a corporation, stockholders have claims on the assets of a business when it is profitable.
The issuance of common stock affects both paid-in capital and retained earnings
Indicate whether the statement is true or false
Which of the following is NOTÂ an example of sexual harassment?
A. Paying a man more than a woman for doing the same job B. Promoting a female employee after she agrees to an after-work date C. Permitting the work environment to be hostile, intimidating, or offensive D. Allowing a customer to demand sexual favors from an employee
If the seller has made a substantial beginning in manufacturing customized goods, then an oral contract may be enforceable regardless of the amount of money involved in the contract
a. True b. False Indicate whether the statement is true or false