As outlined in your text, all of the following are part of the feature-advantage-benefit approach except
A. it should communicate the value of the product to the customer.
B. it should refute any complaints or objections about the product.
C. it should describe the products advantages in comparison with alternatives.
D. it should detail how the product will provide benefits for the potential customer.
E. it should accurately convey the product's major features.
Answer: B
You might also like to view...
Criminal penalties cannot be imposed on those who prepare fraudulent financial statements
Indicate whether the statement is true or false
Consumerism is a movement that began in the twenty-first century
Indicate whether the statement is true or false
A paralegal who works in a specialty area of law can answer questions that require legal knowledge of that area
Indicate whether the statement is true or false
Work sampling estimates the percent of time that a worker spends on various tasks
Indicate whether the statement is true or false