Complete the following statement: _____________ is about convincing an audience based on their already existing beliefs and motivations of the audience, and _____________ is about changing the beliefs and motivations of the audience
a. engagement; marketing
b. marketing; engagement
c. engagement; audience analysis
d. marketing; audience analysis
b
Communication & Mass Media
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Supporting materials should be subjected to ____________________ which determines the validity
and strength of the materials. Fill in the blanks with correct word
Communication & Mass Media
In a(n) _____ culture, it is the speaker who is responsible for making sure the listener comprehends all
A. medium-context B. low-context C. high-context D. none of the above
Communication & Mass Media
Describe the strength and limitations of focus group research.
What will be an ideal response?
Communication & Mass Media
______ is the specialized language of nonprofessional groups.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media