Complete the following statement: _____________ is about convincing an audience based on their already existing beliefs and motivations of the audience, and _____________ is about changing the beliefs and motivations of the audience

a. engagement; marketing
b. marketing; engagement
c. engagement; audience analysis
d. marketing; audience analysis


b

Communication & Mass Media

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Supporting materials should be subjected to ____________________ which determines the validity

and strength of the materials. Fill in the blanks with correct word

Communication & Mass Media

In a(n) _____ culture, it is the speaker who is responsible for making sure the listener comprehends all

A. medium-context B. low-context C. high-context D. none of the above

Communication & Mass Media

Describe the strength and limitations of focus group research.

What will be an ideal response?

Communication & Mass Media

______ is the specialized language of nonprofessional groups.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media