A group whose values have come into contact with the values of your organization, but which has not realized it is known as ________

A) a primary public
B) an intervening public
C) a latent public
D) an aware public
E) a secondary public


Answer: C

Communication & Mass Media

You might also like to view...

__________________ is the final stage of the socialization process when the new employee has made the transition from outsider to insider.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

How does the spiral of silence model function?

A) Overloaded by media messages, audience members increasingly "tune out" until they have surrounded themselves with silence. B) As messages accumulate, fewer and fewer are heard until a virtual silence develops. C) The lack of immediate feedback in many media discourages two-way communication. D) The vocal majority intimidates opposing views into silence and thereby makes the majority view appear to be a universal consensus.

Communication & Mass Media

Taking a dialectical approach to intercultural communication means

a. recognizing that things are not necessarily either/or, but can be both/and. b. being aware that there is conflict in every intercultural communication episode. c. noticing how cultures are really simple to understand. d. bringing up culture whenever you talk about communication.

Communication & Mass Media

A coating of light-sensitive silver salts, held in gelatin, that forms a layer on the base of a film roll.

A. Emulsion B. Celluloid C. Niépce D. Kinetograph  

Communication & Mass Media