Which of the following is true of the standard advertising unit system?
A. It is used to determine basic newspaper advertising rates.
B. It is also referred to as the agate line.
C. It includes tabloid-size papers two columns wide.
D. It has complicated the newspaper purchase and production process.
E. It cannot be applied to regional and local newspapers.
Answer: A
You might also like to view...
Knowledge of the exchange rate is necessary to apply the money measure concept in case of international transactions
Indicate whether the statement is true or false
Describe how you would avoid two of the problems employers commonly encounter during the selection process.
What will be an ideal response?
Which disciplines does the field of behavioral science include?
A. psychology, sociology, forensic science, and economics B. psychology, forensic science, sociology, anthropology, and economics C. psychiatry, technology, environmental science, and forensic science D. chemistry, biology, earth science, and management E. psychology, sociology, anthropology, and economics
A company is considering two projects, Project A and Project B. The following information is available for each project: Project AProject B Investment $500,000$2,000,000Net present value of cash flows$600,000$800,000Calculate the profitability index for each project. Based on the profitability index, which project, if any, should the company pursue and why?
What will be an ideal response?