A campaign uses paid media to raise awareness which in turn garners earned media. Do either or both of these yield a measurable outcome? Explain with examples.
What will be an ideal response?
Both can be measured. Earned media impressions can be measured in Facebook
likes and shares for example, and a paid media flight can be measured in, say, increase
calls or online orders, both of which are measurable.
You might also like to view...
Being a "good citizen" entails _______
A) deliberating with others with a view toward arriving at sound collective decisions B) voting for officials who can advance policies aligned with your best interests C) staying informed about which officials are deemed satisfactory in reputable polls D) understanding the Constitution and being able to recall and recite its ideals
When you tell an audience that following a particular path is vital to their personal well-being,
what are you trying to do? A) revitalize beliefs B) arouse enthusiasm C) demonstrate the need for involvement D) present a clear plan
In regard to supporting material for persuasive speeches, logical appeals tend to have the most lasting
effect. Indicate whether the statement is true or false
Nonverbal cues to indicate attraction, such as making eye contact and moving closer to a person, are examples of __________.
Fill in the blank(s) with the appropriate word(s).