Which one of the following concepts summarizes an essential mandate for the PR practitioner working with non-PR people?
a. Clients should be educated in PR practices.
b. Clients should be regarded as experts in their field.
c. PR practitioners should learn to overcome client objections.
d. PR practitioners are responsible for effective client communication.
b. Clients should be regarded as experts in their field.
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Avoiding eye contact to respect another's privacy is known as
A) visual deterrence. B) civil inattention. C) haptics. D) neutralizing.
Public relations is ubiquitous, meaning that you could work in any profession or industry
Indicate whether this statement is true or false.
Marianna said, "Suzie, you've done some research. What have you found that might work in our department?" By saying this, Marianna was using her _____ skills.
A. transformational leadership B. brainstorming C. gatekeeping D. problem-solving
In 1962, Congress declared in the all-channel legislation that all television sets in the U.S. must be equipped with
A. both VHF and UHF receivers. B. a coaxial cable. C. a digital video recorder. D. a Nipkow disk.