According to research conducted by Canadian cultural anthropologists, Canadians place a high importance on personal relationships. This leads them to be extremely reluctant to buy through an impersonal medium like a telephone. For an insurance company that was hoping to sell insurance through telemarketers, this research would be an example of
A. a dependent variable.
B. a constraint.
C. external secondary data.
D. internal secondary data.
E. an assumption.
Answer: C
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