When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process
To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use on their head and their facial hair. The hair care product manufacturers used ________ segmentation to define their target markets.
A) lifestyle
B) behavioral
C) socioeconomic
D) demographic
E) psychographic
D
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The use of the ELMS system is most closely related to the:
A. SELL sequence. B. 50-50 method. C. 80/20 principle. D. KISS selling process. E. FAB closing.
Once he successfully completed the group project, Paul returned to his department from a three- month term with finance. He was brought over to the finance department to help solve a distribution problem. Paul is in which stage of group development?
a. Forming b. Storming c. Norming d. Adjourning
The team tactic sharing the glory is usually justified because
A) team-based pay has replaced individual pay. B) glory sharing fits the WIIFM principle. C) most team accomplishments require input from several members. D) most team members are self-centered.
Marv is covered by a group health insurance plan at work. His employer funds the entire cost of the group health insurance. Because of this characteristic, the group health insurance plan can be described as
A) defined benefit. B) contributory. C) defined contribution. D) noncontributory.