What type of advertising is being used when a large corporation sponsors a college bowl game?
A. issue advertising
B. advocacy advertising
C. image advertising
D. advertorial marketing
E. cause-related advertising
Answer: C
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Jamele has inherited a team of low performers. She is eager to change their performance levels, so she will most likely begin by changing ______.
A. self-esteem B. self-efficacy C. self-fulfilling prophecy D. low expectations to high expectations
As a manager, James often fails at both meeting objectives and developing relationships with employees. He would fall into which of the five major leadership styles of the Leadership Grid?
a. impoverished management style b. authority-compliance management style c. country club management style d. team management style
In what theory of leadership are strong ideals and leading by core values important?
a. Transformation leadership b. Servant leadership c. Authentic leadership d. Followership
Preston Wade Preston Wade, a local craftsman, normally sells his handcrafted wooden birdhouses for $145 each. Preston has the capacity to produce as many as 60 birdhouses a week. In a normal week, Preston makes 20 birdhouses with the following costs per unit: Direct materials $12.00 Direct labor $15.00 Variable overhead $ 3.00 Fixed overhead $ 5.00 Refer to the Preston Wade information above
Preston has received a special order from a local plant nursery to purchase 40 birdhouses for a price of $80 each. The nursery wishes to have the birdhouses engraved with their own logo, therefore, the order would require the rental of a special engraving tool at a cost of $250. If Preston accepts the special order, net income will increase by: A) $1,050 B) $1,750 C) $2,000 D) $3,200