The breaking down of a message into meaningful elements is called:

a. analysis
b. evaluation
c. grouping
d. deduction


a. analysis

Communication & Mass Media

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Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____

a. information b. personal identity c. integration and social interaction d. entertainment

Communication & Mass Media

What two skills can one develop to become culturally other-oriented?

What will be an ideal response?

Communication & Mass Media

An effective audience adaptation plan will contain ways to make an audience perceive a speaker as personable

Indicate whether the statement is true or false

Communication & Mass Media

The ____________________ theory refers to the selection of and calling the public to the attention of ideas

Fill in the blank(s) with correct word

Communication & Mass Media