The breaking down of a message into meaningful elements is called:
a. analysis
b. evaluation
c. grouping
d. deduction
a. analysis
Communication & Mass Media
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Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____
a. information b. personal identity c. integration and social interaction d. entertainment
Communication & Mass Media
What two skills can one develop to become culturally other-oriented?
What will be an ideal response?
Communication & Mass Media
An effective audience adaptation plan will contain ways to make an audience perceive a speaker as personable
Indicate whether the statement is true or false
Communication & Mass Media
The ____________________ theory refers to the selection of and calling the public to the attention of ideas
Fill in the blank(s) with correct word
Communication & Mass Media