Though sales promotion is considered less effective than other advertising methods, it is very affordable.
Answer the following statement true (T) or false (F)
False
Sales promotion is expensive, but it's effective.
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A lesson that can be learned from Anheuser-Busch's experience in Japan is that it is better to give control to a local partner via a licensing agreement rather than making a major investment
Indicate whether the statement is true or false
Being abruptly transferred to a very different foreign country can lead to what is called ______, which can lead to unknowingly using inappropriate behaviors.
a. ethnocentric shock b. culture shock c. parochial shock d. expatriate shock
Negative responses to an inquiry should begin with ______.
A. a reminder of the request B. a denial of the request C. little to no reasoning for the denial D. an apology
Describe the components of the inductive outline used in writing bad-news messages