The book says "radio is essentially a lifestyle medium." Therefore, it is important to
a. know your available budget.
b. estimate your potential revenue.
c. understand the self-image of your audience.
d. change your format according to the time of year.
c
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Splash Technologies decided to track ongoing activities of its business for better organizational outcomes. To that end, its management developed integrated programs and hired experts to handle the programs in the best possible manner
What career choice does this scenario refer to? a) Information managemen b) Internal communication c) Human services d) External communication
A speech that sets the tone and generates enthusiasm for the topic of a conference or convention is called a _________________________.
a. keynote address b. commencement address c. commemorative address d. tribute speech
Persuasion based on the arrangement of language is called what?
a. ethos b. pathos c. logos d. legos
Story probability refers to whether
a. a story hangs together and makes sense. b. a story is truthful. c. a story creates the impact the speaker intended. d. a story addresses or supports a speaker's central idea. e. a story omits or distorts key facts.