Psychologist Will Schutz formulated his interpersonal needs theory based on which three needs?

A. friendship, money, power
B. safety, satiety, self-actualization
C. affection, inclusion, control
D. logos, eros, ethos


Answer: C

Communication & Mass Media

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Frederick the Great was from:

a. France b. Prussia c. Germany d. Italy e. Ireland

Communication & Mass Media

Research on opinion leaders conducted in the 1940s provides an example of ______.

A. Secret 1--The media are essential components of our lives B. Secret 3--Everything from the margin moves to the center C. Secret 5--All media are social D. Secret 7--There is no “they”

Communication & Mass Media

Incorporating techniques of effective storytelling is one way to convert momentary attention to a more sustained interest in your topic.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Is it a good idea to put a lot of information on one chart?

A) Yes; charts are very effective at summarizing great deals of information.
B) Yes; any kind of visual aid is better are sharing information than a speaker's words.
C) No; charts must be simple and easy to read.
D) No; a picture graph would be best for this situation.

Communication & Mass Media