What are the contexts in which Singapore Airlines might need to conduct market and marketing research?
What will be an ideal response?
Considerations about market research, e.g. multiple countries in which Singapore
Airlines operates and the kind of competition it might face, and marketing research, e.g. in-
flight connectivity (business and leisure) – www.telegraph.co.uk/travel/news/airlines-that-
offer-free-in-flight-wi-fi/ – and/or general marketing issues linked with product development,
pricing sensitivity, online distribution, etc. could be made.
This would also require the student to draw upon their experience of marketing from
previous modules, e.g. introduction to marketing, marketing management, international /
global marketing, or similar.
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Agnessa let the management of Acme Global know that she will retire next year. Agnessa’s job requires specialized skills. Rather than advertise the job, management has the human resource management department look through its files for people in the organization who have the needed skills. This recruitment method is known as ______.
A. open recruitment B. employee referrals C. closed recruitment D. targeted recruitment
International accounting standards currently are moving toward the
a. comprehensive recognition approach. b. partial recognition approach. c. no-deferral approach. d. discounted comprehensive recognition approach.
Which of the following is not a question that needs to be answered with regard to quality control?
a. What happens to the spoiled units? b. What is the actual cost of spoilage? c. How can spoilage be controlled? d. Why does spoilage happen?
In determining liability for errors in a registration statement, the plaintiff must prove that there was a misstatement or omission that was important enough to affect the plaintiff's investing decision. In other words, the misstatement or omission needs to be
a. material. b. unrefuteable. c. accredited. d. firm.