______ focuses more on the key group of people a person or brand wants to reach.

A. Content strategy
B. Community-based strategy
C. Audience strategy
D. Attribute strategy


C. Audience strategy

Communication & Mass Media

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Malik is organizing his introduction for a speech on the

history of AIDS. Malik should start his introduction with a good attention-getter. Indicate whether the statement is true or false

Communication & Mass Media

Students interested in international PR should learn another language

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Suggesting that disputants can seek advice from attorneys or other professional undermines the effectiveness of the mediation. 2. Ground rules must be very specific and direct, such as “There will be no interruptions when someone else is speaking.” 3. The disputants can be allowed to participate in the development of ground rules. 4. If one disputant is visibly agitated, sometimes it is best to start with him or her. 5. As the mediator moves the parties from the opening statement to the storytelling phases, the mediator must start with the person who first contacted the mediator.

Communication & Mass Media

Speakers who project emotion about topics through facial expression will tend to

receive similar responses from listeners. Indicate whether the statement is true or false.

Communication & Mass Media