One strategy to use for adapting the content of a presentation to an apathetic audience is to:

a) keep language simple and clear.
b) initiate a question-and-answer session.
c) use a structure that emphasizes action.
d) encourage audience participation and feedback.


ANS: a

Communication & Mass Media

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The model of relational empathy assumes that ______.

a. people should develop empathic listening skills b. similarity is key in developing empathy c. interactants can accurately infer another's thoughts or feelings d. whenever two people come together and interact, they create a third culture

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Term for a percentage of the total available audience

a. rating b. share c. average quarter-hour persons d. cume e. reach

Communication & Mass Media

When using PowerPoint, print the __________ view of your slides and keep it handy as a reference

Fill in the blanks with correct word

Communication & Mass Media

Reports summarize what has been accomplished

Indicate whether this statement is true or false.

Communication & Mass Media