A distinguishing factor between a brand name and a brand mark is that a brand name
A. creates customer loyalty.
B. consists of words.
C. identifies only one item in the product mix.
D. is registered with the U.S. Patent and Trademark Office.
E. implies an organization's name.
Answer: B
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Which of the following is the most accurate name for a 30-minute television advertising program marketing a single product?
A) sponsored entertainment B) home shopping channel C) integrated marketing D) dynamic imaging E) infomercial
For capital budgeting purposes, an investment is acceptable if:
a. the present value of the expected net cash flows is positive. b. net present value is positive. c. the intrinsic value is greater than the current market price. d. all of the above.
What is the primary target market for a best-cost provider?
A. value-conscious buyers B. value-hunting buyers C. brand-conscious buyer D. price-conscious buyers E. best-price driven buyers
PrimeFlix sells one-year online subscriptions for viewing classic movies. Customers are required to pay for the subscription at the beginning of the subscription period. On April 1, 2021, total sales of one-year subscriptions are $12,000. What is the adjusted balance of Deferred Revenue on December 31, 2021?
A. $0. B. $9,000. C. $12,000. D. $3,000.