List five considerations planners should take into account when developing communication message and flow
What will be an ideal response?
(any five of the following)
What are the media habits of the target population?
What medium should be used?
What are the costs of each medium versus the benefits?
Can the medium's capability build on or multiply the effects of another medium?
Will the message reach a significant portion of the priority population?
Can the message reach a significant portion of the priority population?
Is the message culturally appropriate?
Through how many intermediaries must the message travel to reach the priority population?
How frequently should the message be delivered?
Can a medium be overused?
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Fill in the missing word in the definition for the key term.
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