Typical topics for traditional public relations advertising might include all of the following EXCEPT ________

A) organizational resources
B) growth of the firm
C) product advertising
D) organizational name changes


C

Business

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Which of the following would be included in the introduction of a proposal, but not a report?

A) discussion of the problem or purpose B) report organization C) scope D) sources and methods E) solution

Business

Why does the text suggest avoiding writing verbatim notes?

a. They will decrease your ability to hear a message. b. They will decrease your ability to remember a message. c. They will distract you from the message. d. They will distract others around you from the message.

Business

To evaluate interviewers on the quality of interviewing, the supervisor must directly observe the interviewing process

Indicate whether the statement is true or false

Business

The payback method typically assumes that all cash inflows are reinvested to yield a return equal to

a. the discount rate. b. the hurdle rate. c. the internal rate of return. d. zero.

Business