Promotion of a radio station in free time and space made available by other media are examples of

a. sales promotions
b. on-air promotion
c. online promotion
d. publicity
e. community involvement


d.

Communication & Mass Media

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If a medical doctor gives cutting-edge information on the threat of high cholesterol, she or he is providing which type of supporting material?

A. lay testimony B. narrative material C. an extended example D. expert testimony

Communication & Mass Media

A(n) _______________ is a statement used in a theory about social reality that orients researchers to some aspect or process without making predictions

Fill in the blank with correct word

Communication & Mass Media

Why were patents important to the development of the US radio industry??

What will be an ideal response?

Communication & Mass Media

Mrs. Murphy can't understand why the discipline techniques that worked so well with her first child are so ineffective with her second child. What kind of reasoning was Mrs. Murphy using?

What will be an ideal response?

Communication & Mass Media