When Amir opened his seafood market in Alabama, he was amazed at the number of customers who asked him to clean and prepare the fresh lobster, shrimp, and crawfish they had just purchased. When setting up his store, he had not set aside a place for performing this service. Therefore, a ________ resulted which could have been overcome by Amir through customer research.

A. standards gap
B. delivery gap
C. brand gap
D. communication gap
E. knowledge gap


Answer: E

Business

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