Which of the following research methods provides feedback on soft measures?

A. Trailer calls
B. Critical incident studies
C. Complaint solicitation
D. Lost customer research
E. Customer panels


Answer: A

Business

You might also like to view...

_____ provide customers with cheaper combined service and the convenience of one-stop shopping. 

A. Alliances B. Prototypes C. Automations D. Parameters

Business

After training, Kyle completed multiple-choice and essay questions that tested his knowledge of the content of the training. Kyle completed a ______ assessment of training.

A. reaction B. learning C. behavior D. results

Business

When making decisions about how to conduct performance appraisals, Bjorn always thinks about how he can get the employee to work harder in the next year and how he can help the employee reach the employee’s goals for development. He also considers how both he and the employee can work together to best benefit the organization. It appears Bjorn is using the ______ ethical approach.

A. Golden Rule B. four-way test C. stakeholders’ approach D. code of ethics

Business

Trevor Inc is a successful electronics company that has branches in the United States, Japan, China, and Europe. Trevor Inc is an example of a multinational company

Indicate whether the statement is true or false

Business