How has social media changed the promotion process?
A) By allowing firms to talk with their customers.
B) By limited negative feedback on new ideas.
C) By allowing a unidirectional approach to promotion.
D) By allowing for immediate help with service related problems.
E) By lowering the cost of traditional marketing efforts.
Answer: A
Explanation: By talking with their customers instead of at their customers, marketers get immediate feedback on everything from customer service problems to new product ideas.
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