When BMW first made its strong competitive push into the US market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as
________ because it uses points-of-difference and points-of-parity across categories.
A) a competitive frame of reference
B) zone of tolerance positioning
C) straddle positioning
D) red-ocean thinking
E) perceptual mapping
C
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Describe a wicked problem and how you would organize a social entrepreneurship to alleviate the wicked problem.
What will be an ideal response?
Which type of organizational development intervention alters the relationship between the employees and the workplace?
a. Quality of worklife b. Structural c. Sociotechnical system design d. Task-technology
The guiding principal of federal securities law is
a. to keep investors from making bad investments. b. to insure investors have full and accurate information. c. to avoid another stock market crash. d. to promote the issuance of securities.
A rule of thumb is that the executive summary should not be longer than ____ percent of the complete report.
A. 5 B. 10 C. 15 D. 20