Which of the following statements is true of advertising targeted to African American and Hispanic consumers?
A. Over the past two decades, marketing and advertising programs targeted at African American consumers have decreased.
B. For many years, advertisers ignored African American and Hispanics as identifiable subcultures and viable markets.
C. The use of Hispanic people as spokespersons has been prevalent since the conception of print ads.
D. Hispanics and African American together constitute the largest consumer group in the United States.
E. Hispanics or African American have always appeared more often in TV advertisements than white people.
Answer: B
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