Jennifer is the chief financial officer (CFO) of an international bank. She is an American Porsche customer who considers her car as a reward for having worked hard all her life
She strongly feels that owning the car is what really matters and not the prestige of owning an expensive automobile. Which of the following psychographic categories does Jennifer belong to?
A) Top Guns
B) Proud Patrons
C) Fantasists
D) Elitists
B
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Direct labor hours worked is an example of a non-unit based cost driver
Indicate whether the statement is true or false
Surveys show that employees are more interested in ______ rather than just earning a paycheck.
A. advancement opportunity B. recognition C. benefits D. work-life balance E. status
Projected misstatements are developed by extrapolation from the misstatements in sample items to the population
a. True b. False Indicate whether the statement is true or false
How can a market research team best use social media to manage customer relationships?
A) By addressing complaints on the social media site B) By including personal responses instead of corporate responses C) By reacting to all new customer feedback D) By using the social networking site to interact with customers and learn about their preferences E) By broadcasting through multiple mediums