Claire must try to convince the other executives in her company to invest in a major real estate venture. She knows that her colleagues are not initially in favor of the idea. According to what psychologists know about the optimal content for persuasive messages, Claire should:
A. present both sides of the argument
B. present one side of the argument
C. present the facts and let the members of the group make up their own minds
D. start by suggesting that they not make the investment, in the hope that she will get some opposition to that idea
Answer: A
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