The ability to get secondary and/or primary data on a market being considered for segmentation relates to which of the following questions about marketing?
A. Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?
B. Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
C. Is the segment readily identifiable and can it be measured?
D. Can the segment be reached in terms of physical product?
E. Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
Answer: C
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