When creating a brand position, brands look at _______________________ that have similar positioning to determine their salient attributes.
a. Product lines
b. Brand Portfolios
c. Relevant Competitors
d. Brand images
c. Relevant Competitors
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Upon review of Jerry's Canoe Gallery statement of cash flows, the following was noted: Cash flows from operating activities $ 75,000 Cash flows from investing activities (135,000) Cash flows from financing activities 125,000 From this information, the most likely explanation is that Jerry is
a. using cash from operations and selling long-term assets to pay back debt. b. using cash from operations and borrowing to purchase long-term assets. c. using its profits to expand growth. d. using cash from investors to provide for operations.
Crocs clogs, Elmo TMX doll, and Pokemon gifts and toys are examples of megatrends, which are unpredictable, short-lived, and without social, economic, and political significance
Indicate whether the statement is true or false
A smart fraudster usually manipulates which financial record in order to better avoid an audit trail?
a. Income statement. b. Balance sheet. c. Statement of cash flows. d. Statement of retained earnings.
Which of the following statements is true of the writing requirement of contracts, according to the Statute of Frauds?
A) Contracts for the sale of goods for $500 need not be in writing. B) Contracts for the lease of goods with payments of $101 must be in writing. C) Finder's fee contracts need not be in writing. D) Promises made in consideration of marriage must be in writing.