The McAllister family has a rule that there will be no television viewing after eight o'clock on school nights. Which of Lull's rules governing television viewing is represented by this rule?

A. authoritative rules
B. tactical rules
C. habitual rules
D. parametric rules


Answer: C

Communication & Mass Media

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Ralph knew that his audience would be primarily full-time college students between the ages of 18 and 22, with about half males and half females. This analysis is a description of audience

a. focus. b. demographics. c. expectations. d. qualities.

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All of the following are ways to weaken and violate our own boundaries EXCEPT

a. pretending to agree when we disagree. b. concealing our true feelings. c. engaging in an activity that we really want to do. d. declining to join an activity we really want to. e. doing too much for others.

Communication & Mass Media

It is important to express all your emotions to all the important people in your life as soon as you experience those emotions

Indicate whether the statement is true or false

Communication & Mass Media

Viewing ethical failures as the result of specific people within an organization is taking a(n) _____ perspective

a. communal b. organizational c. behavioral d. individual

Communication & Mass Media