Case Study Krusteaz--How did Krusteaz’s Seize the Holidays campaign create earned media ?
a. The campaign was featured on ABC’s Good Morning America
b. Bloggers supported the campaign
c. The LA Times ran a piece on the event
d. The event was covered on fourteen local television news programs across the
country
b. Bloggers supported the campaign
You might also like to view...
Surveys conducted in industrialized nations during the 1980s clearly show that the most distinctive characteristics of the U.S. character are independence and ______.
A. activity orientation B. individuality C. materialism D. adaptability to change
When you make a statement that you want your listeners to accept as valid, you are making a(n)
A. analogy. B. conjecture. C. opinion. D. claim.
A public relations firm responsible for disseminating information about a drug release for a client plans for a news release
What is the most important point that should be considered while preparing a worksheet planning for a news release in this scenario? a) The objective of the release and the purpose it serves to the organization b) The use of a feature angle instead of a lead c) The aggregation of specialized information about the drug d) The inclusion of a photo of the drug in an attractive setting
Effective lateral communication with our peers contributes to a positive work environment and makes our experiences in an organization more satisfying because it focuses on treating people as
A. subordinates. B. superiors. C. equals. D. clients.