Discuss what the practitioner can do to be proactive when attempting to capture earned media.
What will be an ideal response?
For example, a practitioner can proactively secure an interview on a specific topic
with their organization’s CEO and an industry trade reporter. They can prepare tailored
talking points for the CEO and a fact sheet for the reporter. They can manage a pre-
interview run-through.
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Which of the following is a recommended method of sending additional materials such as videos and photos to the media?
a. sending each item in a separate email b. directing the media to your organization’s website c. including embedded links within a multimedia email containing the news release d. mailing the materials
How does British writer Hanif Kureishi put together his scripts? What makes him different from other writers?
What will be an ideal response?
If a speaker gains a positive response to humor, the speaker should immediately
go on to the next joke to create momentum while the audience is still laughing. Indicate whether the statement is true or false.
A longitudinal survey takes a slice of feelings, attitudes, and thoughts during a narrow time span such as a day or so after an event, political debate, or disaster.
Answer the following statement true (T) or false (F)