Answer the following statement(s) true (T) or false (F)

1. Modern survey and web analytics techniques make physically interacting with readers unnecessarily.
2. Above all else, readers expect to be entertained by news stories.
3. Telling two sides of a story ensures fairness.
4. It is possible to give audiences what they want and maintain journalistic best practices.
5. The person doing a deed is often more important to readers than what was done.


1. False
2. False
3. False
4. True
5. True

Communication & Mass Media

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A subconscious approach that draws on previous experience to make sense of what we are encountering is defined as _______.

a. situational attribution b. conscious processing c. social perception d. automatic processing

Communication & Mass Media

An effective team member fears conflict and avoids accountability

Indicate whether this statement is true or false.

Communication & Mass Media

“This place will be known as a house of worship,” is a phrase which would appear in

a. a dedication speech b. a presentation speech c. a speech of tribute d. a speech of introduction

Communication & Mass Media

Tom is speaking on a stage, behind a rather tall podium. His audience is made up of elementary school children. What does Tom need to do to immediately improve his speech?

A) reduce the physical barriers B) minimize any movement C) reduce his gesturing D) stand up straight

Communication & Mass Media