In response to radio and magazines' challenge for advertising dollars, newspapers began consolidating into groups, known as ________. Hearst and Scripps were among the most powerful, owning papers in different cities across the country.

A. chains
B. conglomerates
C. combines
D. syndicates


Answer: A

Communication & Mass Media

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Kidman Enterprises, a company that makes gaming consoles, recently released a document about the positive effects video games have on children. What is this document called?

a. Briefing paper b. Sales report c. Activity report d. Formal proposal

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Which of the following characteristics refers to the idea that main points should be stated in single

short sentences? A) simplicity B) completeness C) balance D) coherence E) discreteness

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PIPP, POST, and TASC are acronyms associated with

A) evaluative research B) goal setting C) team building D) a planning grid E) a situation analysis

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Which of the following is often associated with turn-taking in conversations because it can convey respect?

a. eye gaze b. vocabulary c. hand gestures d. clothing

Communication & Mass Media