Evaluating a bad-news message ________
A) is a good idea, but not vital
B) involves only the typical evaluating questions that should be used to evaluate any type of message
C) is less important than it is for other types of messages, as there is nothing you can do to alter the fact that your audience won't be receptive to bad news
D) should include determining if the message communicates a sense of goodwill to the audience and whether it will achieve a good business result
E) should only be done if there is time to spare, since bad-news messages are often very time sensitive
Answer: D
Explanation: D) For sensitive communication like bad-news messages, evaluation is particularly important because communication can have significant negative business results. In addition to the typical evaluating questions regarding clarity, honesty, and organization, you also need to consider a sense of goodwill and a good business result.
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