Briefly describe the three marketing functions performed by marketing channel members, giving examples of each function
What will be an ideal response?
The three marketing functions performed by marketing channel members are exchange functions, physical functions, and facilitating functions. Exchange functions performed by channel members include negotiating prices, making sales, placing orders, and developing communications. Physical functions performed by channel members include transporting and storing products, breaking bulk, and creating assortments. Facilitating functions performed by channel members include gathering information, providing credit, and providing alternative purchase options.
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Before you decide what it is you want to communicate, what should be considered?
A) Who the receiver will be B) Why you are communicating C) Is there a deadline D) How long it will take to compose the message E) How you can incorporate goodwill into the message
When specialized journals are used, the general journal is not necessary
Indicate whether the statement is true or false
______________ is a research technique that focuses on understanding user needs through observation rather than from users' direct articulation of their needs
a. Lead user research b. Conjoint analysis c. Empathic design d. Beta testing e. None of the above
Hal was arrested for burning the United States' flag in a protest of governmental policy. His action is protected under the First Amendment's guarantee of free speech because the flag burning is considered symbolic speech
a. True b. False Indicate whether the statement is true or false