Collecting information about audience members concerning their age range, gender, and ethnicity is part of ________ analysis

A) situational
B) psychological
C) diversity
D) demographic


Answer: D

Communication & Mass Media

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Increasingly, PR is becoming a cross-border and global enterprise

Indicate whether the statement is true or false.

Communication & Mass Media

Alyse opened her persuasive speech as follows:

"A hundred years ago, the lack of a local railroad stop condemned many towns to a slow death. Thirty years ago, interstate highways helped many communities prosper, while those on the back roads stagnated. Now, the 'information superhighway' is coming....Just as railroads and interstates brought prosperity to some communities and left others to become ghost towns, the information superhighway offers promise to those it reaches and threatens to leave others to slowly die...." Alyse used what kind of comparison or contrast to describe the problem of discrimination in the information age? A) literal contrast B) literal comparison C) figurative contrast D) figurative comparison

Communication & Mass Media

Suri, a group member, is asked to identify various possible strategies for a specific task. Also, she is told to analyze the pros and cons of each strategy

What step of the group decision-making process is Suri currently in? a) Rationally evaluate the positive and negative consequences of alternative b) Identify multiple options c) Identify and clarify the goals of the decision d) Involve all members seeking information

Communication & Mass Media

Passive group members are rarely satisfied with their group experiences

True False

Communication & Mass Media