La Belle released a cut glass bottle of perfume at $299 per item, even though its major competitor prices its signature scent at $99 per item. La Belle reasons that customers in search of luxury goods will prefer its product because they are likelier to believe that high price indicates superior quality. What price adjustment strategy is evident in its reasoning?
A) seasonal pricing
B) time-based pricing
C) captive product pricing
D) psychological pricing
E) location-based pricing
D
You might also like to view...
Recurring costs include all of the following except
a. data conversion b. software maintenance c. insurance d. supplies
Unfair advertising causes a consumer to be "unjustifiably injured" or that violates public policy.
According to the bond-yield-plus-risk-premium approach, a firm's cost of retained earnings, rs, can be estimated by adding a risk premium of 3 to 5 percentage points to:
A. its cost of preferred stock, rps. B. the risk free rate of return. C. its before-tax interest cost of debt, rs. D. its return on equity (ROE). E. its after-tax interest cost of debt, rsT.
The warranty deed transfers the most complete interest in a piece of property
Indicate whether the statement is true or false