Which of the following is most. likely to qualify as a driving force?

A. an increase in the prices of substitute products
B. decisions on the part of industry's three biggest competitors not to pursue a strategy of striving to be the industry's low-cost leader
C. decisions by one or more outsiders not to attempt to enter the industry
D. successful introduction of innovative new products or new ways to market products
E. increases in price cutting by rival sellers and the launch of major new advertising campaigns by one or more rivals


Answer: D

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