A customer is more likely to have an emotional connection with a brand than with a product
Indicate whether the statement is true or false
TRUE
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Which of the following statements is true of online reputation management?
A) Mild doses of negative information after exposure to positive information may increase customers' positive impression about a product. B) Developing an online reputation management strategy is an important element to branding strategy only at the product category level. C) A reactive approach to online reputation management is better than a proactive approach. D) Highlighting customer-generated negative reviews is never beneficial for a company.
The responsibility for entering customer information and contact records into the CRM database usually belongs to the:
A) customer B) office manager C) data entry clerk D) sales manager E) salesperson
If a seller delivers nonconforming goods to a buyer and the buyer rejects them, the risk of loss
remains on the seller until either the defect is cured or the buyer accepts the nonconforming goods. Indicate whether the statement is true or false
Fashion Jewelers uses the perpetual inventory system. On April 2, Fashion sold goods with a cost of $5,000 for $10,000 with terms of 4/15, n/30. On April 4, the customer reported damaged goods and Fashion granted a $2,000 sales allowance
On April 10, Fashion received the payment for the sale. Give the journal entry that will be recorded on April 10 by Fashion. A) Cash 7,680 Sales Discount 320 Accounts Receivable 8,000 B) Cash 8,000 Accounts Receivable 8,000 C) Accounts Receivable 8,000 Sales 8,000 D) Cash 8,000 Sales Discount 320 Accounts Receivable 7,680