Discuss the Diffusion of Innovation theory. What is the difference between an innovator and a laggard?
What will be an ideal response?
The Diffusion of Innovation Theory was developed by E.M. Rogers to explain how a new idea or product gains acceptance and diffuses (or spreads) through a specific population or subset of an organization. A key point of this theory is that adoption of any innovation does not happen all at once for all members of the targeted population; rather, it is a drawn-out process, with some people quicker to adopt the innovation than others.
An innovator is a risk taker who is always the first to try new products and ideas, whereasa laggard is a person who is very conservative and skeptical of change.
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