Researchers are trying to determine the public’s attitude about the importance of education, but worry that respondents will try to tell the researchers what they think is the desirable answer. Why would be the best strategy to assess the public’s attitude?

a. Use an interview rather than a survey
b. Use a quasi-explicit measure
c. Use a random sample of the population
d. Use an implicit measure


d. Use an implicit measure

Communication & Mass Media

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If the object you want to use as a visual aid is too large, which of the following types of visual aids could you use instead?

a. Object b. Graph c. Drawing d. Model

Communication & Mass Media

Jojo rejects dominant society and organizations. In addition, he attempts to join similar co-cultural group members to form organizations that are reflective of his own values and norms. Jojo chooses to separate

Indicate whether the statement is true or false.

Communication & Mass Media

The term for the psychological and emotional characteristics of individuals that cause them to be masculine, feminine, or androgynous is _____

a. sex b. gender c. ethnicity d. culture

Communication & Mass Media

Amplification arranges words or phases in order of importance to emphasize an opening or closing statement

Indicate whether the statement is true or false

Communication & Mass Media