Emily appreciates the utility of emails and computer-mediated-communication. However, she is also concerned about some possible drawbacks to this form of communication One disadvantage Emily may encounter with emails and CMC may be that she might not get enough information from the interaction; and hence may end up making decisions or responding to the other party based on unsound conclusions.

Indicate whether the statement is true or false.


T___

Communication & Mass Media

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Give an example of an implicit way to measure attitude.

What will be an ideal response?

Communication & Mass Media

A product’s benefits are the:

a) advantages the product provides for the customer. b) things the company that made the product or service care about. c) examples used to demonstrate the product’s quality. d) all of these answers are correct.

Communication & Mass Media

Which of the following accurately summarizes an actual critique of Cognitive Dissonance Theory (CDT)?

A. While the theory provides a high rate of prediction for dissonance-related outcomes, the theory does not accurately capture the actual process one likely goes through when determining the outcome. B. CDT has focused too much on the role of one's group membership in determining how and when a person is likely to feel dissonance and be motivated to act in order to reduce that dissonance. C. Because CDT asserts that dissonance motivates people to act, when people do not act, one could simply argue that the dissonance was not strong enough, rather than questioning the theory's accuracy. D. All of the answers are correct.

Communication & Mass Media

If you feel insecure in front of an audience, the test advises you

a. not to look at the audience too frequently b. to become more absorbed with your note cards c. to find several friendly faces d. to place emphasis on finishing the speech rather than on worrying about eye contact

Communication & Mass Media