While shopping at the mall, Jane was asked by one of the sales representatives at the cosmetics counter to try out a new lipstick that her company was test marketing
The company representative asks her how much she would be willing to pay for the lipstick. After trying it out, Jane is of the opinion that $5 is just the right price for it. What type of a reference price is Jane using?
A) usual discounted price
B) fair price
C) maximum retail price
D) last price paid
E) historical competitor price
B
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The major retailers in a shopping center, typically large department stores or big-box stores, are referred to as the ________ stores.
A. anchor B. leader C. parasite D. location rival E. alpha
Ronald McDonald confounds the Hamburglar in the basic struggle of good versus evil as played out in a McDonald's commercial. This is an example of a marketing message communicated in the form of ________
A) social marketing B) e-commerce C) value management D) a myth E) a distinctive competency
According to the ______ model of leadership, the very existence of the rational bureaucratic procedures of institutions is undermined by the prevalence of two societal characteristics called individualism and personalism.
A. sheikocracy B. prophetic–caliphal C. caliphal D. duality
Which theory recommends providing an organizational environment and response patterns that reward and encourage desirable behaviors while discouraging or punishing undesirable ones?
a. Equity theory b. Expectancy theory c. Goal setting theory d. Reinforcement theory