Yesterday, Mike went to the dentist for his 6-month check-up. Two weeks before he went to the dentist, he called the office to make an appointment. The day before his check-up, the office's receptionist called him to confirm his appointment. When Mike arrived at the office, he checked in with the receptionist and then waited in the waiting room for 15 minutes, reading a magazine, before being greeted by the dental hygienist, who escorted him to an examination room. The dentist entered the room, greeted Mike, examined Mike's teeth, took a set of x-rays and asked the dental hygienist to clean Mike's teeth. When his teeth were cleaned, the hygienist told Mike he should return in 6 months for another check-up. Mike experienced the ________ element of the dental office's services marketing mix.
A. Physical evidence
B. Process
C. Personalization
D. Product
E. Place
Answer: B
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All of the following are some of the co-cultures belonging to the same general culture, EXCEPT
a. the disabled. b. LGBTQ. c. the elderly. d. Americans.
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a. ($10,000) b. $10,000 c. -$0- d. $150,000
The capital-to-assets ratio for property-liability insurers is _________ the capital-to-assets ratio of life-health insurers.
a. “greater than” b. “less than” c. “equal to”
Refer to Instruction 8.1. After the fact, under which set of circumstances would you prefer strategy #2? (Assume your firm is borrowing money.)
A) Your credit rating stayed the same and interest rates went up. B) Your credit rating stayed the same and interest rates went down. C) Your credit rating improved and interest rates went down. D) Not enough information to make a judgment.