How are media kits most often used?
A) For breaking news
B) For major events
C) For major product launches
D) For crises
E) Both B and C.
Answer: C
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List and describe nine ways language can be an obstacle to communication
What will be an ideal response?
In the wake of the economic recession of 2008 and the accompanying financial scandals, business executives and public relations practitioners recommended that corporations should ________
A) build relationships based on mutual trust B) avoid financial relations with other companies C) define a set of values D) A and B E) A and C
What is the difference between content creation and content curation?
What will be an ideal response?
Your general speech topic is dog obedience, and you have arranged an interview with an authority. What is your next task?
A) Plan for the interview by conducting research and planning specific questions. B) Determine how you will use the interview information in your speech. C) Conduct the interview with your interviewee as professionally as possible. D) Ask the interviewee if you may record audio or video of the interview.