During a heavy rainstorm, Louie Hirasawa stepped into a drugstore and bought an umbrella-just like the one he had at home-for $15.00 plus tax. In this case, the umbrella is a(n)
A. unsought product.
B. shopping product.
C. specialty product.
D. emergency product.
E. impulse product.
Answer: D
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Semantic information distance is a term that describes
a. when employees and supervisors do not share the same view of some organizational issues, basic job duties, or employees’ participation in decision making. b. when the information being presented in a meeting is not in line with the company’s mission statement. c. how companies communicate by different channels such as phone, internet, and mail. d. when semantics play a part in organizational decision making.
Often, two independent companies will cooperate to have both brands highlighted in a product. These are known as:
A) corporate parent brands. B) distinct product brands. C) brand extensions. D) co-brands.
In a statement of cash flows, interest payments to lenders should be classified as cash outflows for
a. operating activities. b. financing activities. c. investing activities. d. lending activities. e. exchange transactions.
Recommendations should be—
a. confident proposals for action based on solid conclusions. b. tentative proposals for action based on the conclusionsdrawn. c. cautious proposals for action based on inconclusive findings. d. modest proposals for action based on firm conclusions.