Which of the following is not the advantage of the branding of news operations?
a. generating awareness
b. building audience rating
c. raising stock price
d. marketing to advertiser
e. none of the above
c.
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What is a mash-up?
What will be an ideal response?
At Salford Hoofers, managers have the power to conduct interviews and shortlist the candidates. The hiring power ultimately rests with the director though. Which factor influences the decision-making ability of the Salford Hoofers' managers?
a) Organizational cultur b) The problem/decision issue c) Communication competency d) Technical competency
Answer the following statement(s) true (T) or false (F)
When analyzing an audience, projection is where you take on the same beliefs as your audience.
Which is not a common regional American expression for "soft drink"?
A. coke B. bubbler C. pop D. soda