For most American consumers, the brand name Benetton brings to mind a retail-clothing store that carries many products that bear the Benetton brand. But Edizone Holding, which also owns a chain of restaurants, several toll roads in Italy, and a telecommunications company, holds the Benetton Group. The list of the company's holdings indicates that the company's managers believe in growth through:
A. market penetration
B. diversification
C. product development
D. market development
E. market integration
Answer: B
You might also like to view...
GAAP specifies that when the tax rates change, the:
A. retained earnings approach be adopted. B. balance sheet approach be adopted. C. income approach be adopted. D. asset approach be adopted.
Duress is a defense to the enforcement of a contract, but not a ground for rescission of a contract
Indicate whether the statement is true or false
Bart owned 100 shares of a stock that was actively traded on a national stock exchange. Bart wanted to sell the shares but felt that his profit would be seriously diminished by selling through a broker and paying the customary brokerage commission. Bart
offered the 100 shares to any of a group of six people in a conversation at a party. The offered price was $72.50 per share, the price at which the shares had closed that day. No one really responded to the offer at that time. Ten days later when the shares were trading at $76.25, Marie, one of the offerees at the party, appeared at Bart's office saying that she accepted the offer. Bart claimed the offer no longer was available. Evaluate the legal outcome of this dispute.
Today, marketing focuses solely on certain downstream supply-chain activities.
Answer the following statement true (T) or false (F)